When he was done, the most powerful person in the room, the CEO of General Mills, stood up to speak, clearly annoyed.

To deny the problem, he said, is to court disaster. This executive then launched into a damning PowerPoint presentation, 114 slides in all, making the case that processed food companies could not afford to sit by, idle, as children grew sick and class-action lawyers lurked. Increasingly, the salt, sugar, and fat laden foods these companies produced were being linked to obesity, and a concerned Kraft executive took the stage to issue a warning: There would be a day of reckoning unless changes were made. On the agenda: the emerging epidemic of obesity, and what to do about it. Urn:oclc:828848910 Republisher_date 20160830104241 Republisher_operator Republisher_time 664 Scandate 20160829092611 Scanner the spring of 1999 the heads of the world's largest processed food companies, from Coca-Cola to Nabisco, gathered at Pillsbury headquarters in Minneapolis for a secret meeting. Urn:lcp:saltsugarfathowf00mich:epub:fb3617ba-9dbc-4475-9f3a-0e585c1b274a Extramarc Princeton University Library Foldoutcount 0 Identifier saltsugarfathowf00mich Identifier-ark ark:/13960/t7xm2dv07 Invoice 1213 Isbn 9781400069804ġ400069807 Lccn 2012033034 Ocr_converted abbyy-to-hocr 1.1.20 Ocr_module_version 0.0.17 Openlibrary OL25435484M Openlibrary_edition Urn:lcp:saltsugarfathowf00mich:lcpdf:3ff22cfd-b5a1-4dfb-b4a8-4bcbaa3e6c2f 'The company jewels' - Sugar - 'Exploiting the biology of the child' - 'How do you get people to crave?' - 'Convenience with a Capital 'C'' - 'Is it cereal or candy?' - 'I want to see a lot of body bags' - 'A burst of fruity aroma' - Fat - 'That gooey, sticky mouthfeel' - 'Liquid gold' - 'Lunchtime is all yours' - 'The message the government conveys' - 'No sugar, no fat, no sales' - Salt - 'People love salt' - 'The same great salty taste your customers crave' - 'I feel so sorry for the public' - 'We're hooked on inexpensive food.'Īccess-restricted-item true Addeddate 19:10:54.986635 Bookplateleaf 0004 Boxid IA1144810 Boxid_2 CH129925 City New York Containerid_2 X0008 DonorĬityofsausalitolibrary Edition 1st ed. Includes bibliographical references and index Traces the rise of the processed food industry and how addictive salt, sugar, and fat have enabled its dominance in the past half century, revealing deliberate corporate practices behind current trends in obesity, diabetes, and other health challengesįeatures examples from some of the most recognizable and profitable companies and brands of the last half century, including Kraft, Coca-Cola, Lunchables, Kellogg, Frito-Lay, Nestlé, Oreos, Cargill, Capri Sun, and many more

The author explores his theory that the food industry's used three essential ingredients to control much of the world's diet

Salt sugar fat moss